N°01
House Pomade N°01
Firm hold, matte finish. Brooklyn-made in small batches.
$38
Est. MMXIN° 001
A private house of grooming
Behind a walnut door on West 23rd, three master barbers work to a rhythm of hot steel, hot towels, and long silences. Twelve chairs a day. Members and appointment only.
14 West 23rd St · NY
40.7425° N · 73.9910° W
The craft ofthe cut.
Est. MMXIBy Appointment Only14 West 23rd StreetManhattanMembers & GuestsOne barber. One chair. One client.Since 2011Est. MMXIBy Appointment Only14 West 23rd StreetManhattanMembers & GuestsOne barber. One chair. One client.Since 2011Est. MMXIBy Appointment Only14 West 23rd StreetManhattanMembers & GuestsOne barber. One chair. One client.Since 2011
N°01 · The Craft
Our Philosophy
A haircut is a
quiet discipline.
We do not fit twenty men in a day. We fit twelve. We do not shout over music. We do not rush the taper. The room is warm, the steel is clean, and the clock is not our concern.
Every service begins with a consultation and ends with a cold towel. Between those two moments, nothing else exists. That is what you are paying for — the forty-five minutes as much as the cut itself.
15
Years on 23rd
03
Master Barbers
4.97
Client Rating
N°02 · The Menu
Six disciplines.
One obsession.
A tight menu, deliberately. Every service is priced by discipline, not by the hour, and delivered by a single master barber from first cape to final balm.
- 01The Garrison CutConsultation, precision cut, hot towel finish, house pomade style.45 minFrom $85Reserve →
- 02The Straight ShaveSteam preparation, straight razor shave, cold towel close, balm finish.35 minFrom $65Reserve →
- 03Beard ArchitectureLine work, scissor detailing, beard oil treatment, edge definition.30 minFrom $55Reserve →
- 04The Full HourSignature cut followed immediately by full hot towel straight shave.75 minFrom $140Reserve →
- 05Scalp RitualDiagnostic consultation, treatment masque, scalp massage, tonic finish.40 minFrom $75Reserve →
- 06The Young GentlemanRelaxed consultation, precision cut, styled finish, no rush.35 minFrom $45Reserve →
N°03 · Inside The Shop
Walnut, brass, steam.
A record of the work, the room, and the ritual.
N°04 · A Word From The Founder
"A great haircut is less about the hair — and more about the forty-five minutes you spend getting it."
— Marcus Webb
Founder & Master Barber
N°05 · The House
Three master barbers.
London. Seville. Tokyo. Lagos. All now on 23rd.
01The Founder
Marcus Webb
Lead Barber & Founder
Fifteen years behind the chair. Obsessed with the taper and the silence that good work requires.
Trained
London (Murdock), New York (Astor Place)
Discipline
Precision cuts
02The Blade
Dante Reyes
Senior Barber
Known for his straight razor work and a beard sculpt that holds for three weeks.
Trained
Seville, Barcelona, Brooklyn
Discipline
Straight razor
03The Diagnostic
James Okafor
Barber & Scalp Specialist
The only barber in New York with a dedicated scalp diagnostic practice built into every cut.
Trained
Lagos, Toronto, Manhattan
Discipline
Scalp diagnostic
N°06 · The Process
Four movements. One hour.
Every chair in the house follows the same choreography — refined over fifteen years and never once shortened.
- IThe Consultation
Ten minutes with your barber, a cup of espresso, a diagnostic of hair and scalp.
- IIThe Preparation
Warm towel, tonic, and the sound of steel being drawn against strop.
- IIIThe Cut
Scissor-over-comb, taper, and the taper again. No clippers where clippers do not belong.
- IVThe Finish
Cold towel, house pomade, and — if the day calls for it — a small pour of Balvenie.
N°07 · The Cabinet
House-made grooming.
Formulated in-house. Sold at the chair.
N°02
Straight Razor Balm
Sandalwood, tallow, and a whisper of oud. Post-shave essential.
$52
N°03
Beard Oil, Walnut
Walnut, argan, jojoba. Softens the coarsest work.
$44
N°08 · The House Card
A room reserved for you.
The Garrison House Card is our members' program. Priority booking, a monthly cut, and a standing invitation to our private evenings. Limited to sixty members at any time.
- One signature cut per month
- 48-hour priority calendar access
- Complimentary hot towel refresh
- Access to private tasting evenings
- House pomade replenishment
Monthly
$220
Sixty Members · No More
N°09 · Client Stories
I've been going to Marcus for eleven years. He remembers exactly how I like my fade without me saying a word. That's not a barbershop. That's a relationship.
Daniel FrostCreative Director · ✓ VerifiedGarrison Cut · April 2026
01 / 03
N°10 · Recognition
Selected press & awards
Robb Report
GQ · Best of NY
Esquire
Monocle
The Rake
Wallpaper*
N°11 · The Reservation
Your chair is
waiting.
45 min · Marcus Webb
2026-08-05 · 8:00
$85
Confirmed by phone the morning of your visit · 24-hour cancellation